Tell Victoria

A collection of social media advertisements showcasing our “Tell Victoria” campaign. We begin with a series of posts on Instagram, inviting the audience to comment and confess their messiest stories on the initial post. A follow-up Story ad will tease the final video, where Victoria reacts to — and unapologetically judges — the audience’s submissions. She’s brutally honest, unmistakably Italian, and never afraid to tell you the truth. She’s the mother you never knew you needed.